Jane Austens Northanger Abbey Essay -- Jane Austen Northanger Abbey E

Jane Austen's Northanger Abbey Jane Austen’s Northanger Abbey is essentially the â€Å"coming of age† story of Catherine Morland, a sympathetic yet naà ¯ve young girl who spends some time away from home at the impressionable age of seventeen. As Catherine matures in the town of Bath and at Northanger Abbey, she learns to forgo immature childhood fantasies in favor of the solid realities of adult life, thus separating falsehood from truth. This theme is expressed in a couple of ways, most obviously when Catherine’s infatuation with Gothic novels causes her to nearly ruin her relationship with Henry Tilney: her imagination finally goes too far, and she wrongly suspects General Tilney of murdering his late wife. The theme is less apparent but just as present in the characterization of Catherine’s very dissimilar friends, Isabella and Eleanor. It is clear that Catherine’s growth of maturity occurs as she learns to discern reality from fantasy, and this coincides with her newly-l earned ability to truly read people as she rejects Isabella as a fake friend and accepts Eleanor as a true friend. Catherine arrives in Bath as a very inexperienced and vulnerable girl, and quickly becomes friends with Isabella Thorpe, a girl overflowing with the very traits that Catherine lacks. Isabella is graceful, fashionable, and very knowledgeable in matters such as balls, flirtations, and men, considering that she is â€Å"four years older than Miss Morland, and at least four years better informed† (Austen 32). The friendship between the two girls blossoms rapidly; indeed they â€Å"called each other by their Christian name, were always arm in arm when they walked, pinned up each other’s train for the dance, and were not to be divided in the set† (36... ...better worth keeping than Eleanor† (220) proves to be a correct evaluation, because Henry and Eleanor apologize profusely for their father’s rude treatment of Catherine, and nothing could be a better demonstration of their regret than Henry’s proposal to her. The conclusion of Northanger Abbey highlights two main points: Catherine’s achievement of emotional and social maturity, and the development of her ability to discern the true natures of her â€Å"friends† and acquaintances. Catherine has reached this point as she has learned to separate reality from fantasy, from her dismissal of the world of Gothic romance and through her rejection of Isabella. Fortunately, Catherine was lucky enough to move on from her humiliating and disappointing experience with Isabella, and to realize the importance of real love and friendship with true friends like the Tilneys.

The Girls in their Summer Dresses

â€Å"The Girls in their Summer Dresses† by Irwin Shaw is about romantic love, fidelity, and marriage. The story is about Michael and Frances, a rich, young, outgoing couple living in midtown manhattan, who's marriage is going downhill because of Michael's desire for other women. Eventhough Michael has desires for other women, his wife, Frances, is unable to do anything about it because of society's stagima. Also due to the time period the story was written in, divorce was considered a really bad thing. Throughout the story we discover how Frances loves Michael so much, but Michael does not love her. Michael being totally disrespectful puts their marriage in jeopardy. There are many points in the story from which we find out that Michael does not love Frances. Firstly, Michael disrespects Frances by looking at other girls. If he really love her, he should show respect and pay attention to her instead of looking at these other women on the street. Even when he is with his wife he looks at other girls. Who knows what he does when she is not with him, even though he says he hasn't touched any women in past five years since he is with her? Who knows! He isn’t even afraid for a single minute that his wife is walking with him and he shouldn’t watch other girls. He still think that he is macho guy according to the story â€Å"I am the envy of all men between the ages of fifteen and sixty in the state of New York.† He forgets his wife, his love. He didn’t even care once about what she will think about. He was totally not in love. They don’t have mutual understanding at all. Second, not that Michael is unfaithful now but as he said he could be in future. When they are having the discussion at a bar on 8th street, Michael tells Frances that he not only looks at pretty women on street but also fantasizes about being with them. He tells her â€Å"I love you, but I also want them.†(Shaw 8) This is no way to express that your love someone. This is considered cheating and obviously if there is cheating than there is no love at all. Furthermore Michael does nothing when Frances is crying face down into her handkerchief. â€Å"Michael didn't say anything. He sat watching the bartender slowly peel a lemon.†(Shaw 8) This shows that Michael does not care about Frances' feelings. It looks as though for Michael the relationship is based on physical appearance because even after a long discussion at the bar when Frances got up from the table, â€Å"Michael watched her walk, thinking, what a pretty girl, what nice legs.†(Shaw 9) If Michael really loves Frances he should try to see her inner feelings instead of her physical appearance. On the other hand, Frances being a good wife loves her husband. She tells him â€Å"Lets just hang around with each other. You and me.† This proves that she like being with him. She also has respects for him. Unlike Michael who is always looking at other girls she tells him she hasn't looked at another man since the second time they went out. Moreover, we find out that she truly loves him when she says â€Å"I'd do any damn thing for you.† This shows that she is a good wife deeply in love with her husband. Frances being respectful, faithful, and loving proves that there are no complaints about their marriage from her side. In the ending, the most effective part of the story, we see how a women at that time period could not do anything to solve the problem but instead deal with it. Frances ends up calling the Stevensons instead of asking for a divorce. She could not be divorced because the society wont let her live. People will look at her with bad eye. Her love for Michael fades away because he shows neither commitment nor love. who would love someone that wants to be with someone else, especially after finding it out? Overall it seems as though Shaw is trying to tell the reader that not all marriages are same. He shows how for some, marriages are build with honesty, fidelity and love while for others, it's just about physical apperance. And yes, time period is definately a matter.

Four basic models of the BGS relationship Essay

Dutch-Bangla Bank Ltd is a commercial bank of Bangladesh. The Bank was established under the Bank Companies Act 1991 and incorporated as a public limited company under the Companies Act 1994 in Bangladesh with the primary objective to carry on all kinds of banking business in Bangladesh. It is one of the fast growing leading online banks in private sector. This is a descriptive report on Dutch-Bangla Bank Ltd. that mentions the activities of General Banking, On-line banking and corporate social responsibility (CSR) of the bank. The bank is established jointly by local Bangladeshi parties spearheaded by M Sahabuddin Ahmed (Founder & Chairman) and the Dutch company FMO. This report’s objective is to find out more information about CSR of Dutch-Bangla Bank Limited. I hope that my report on CSR of Dutch-Bangla Bank Limited would be a summarized view of CSR activities of Dutch-Bangla Bank. 1. INTRODUCTION Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term â€Å"corporate social responsibility† came in to common use in the late 1960s and early 1970s. ISO 26000 is the recognized international standard for CSR (currently a Draft International Standard). Figure 1: Where big corporations spending CSR resources The banking sector of Bangladesh has a long history of involvement in benevolent activities like donations to diï ¬â‚¬erent charitable organizations, to poor people and religious institutions, city beautification and improving art & culture, etc. In a natural calamity-prone area like Bangladesh, there remains an existing and  distinctive CSR agenda focused on the business contribution to tackling social crises in the aï ¬â‚¬ected area. Dutch Bangla Bank Limited as a responsible corporate body has been playing a pioneering role in implementing social and philanthropic programs to help disadvantaged people of the country. Education, healthcare, human resource development, conservation of nature, creation of social awareness, rehabilitation of distressed people and such other programs are some of the important areas where the bank carries out its social and philanthropic activities. In 2010 alone, DBBL donated BDT 340 million towards social causes. 2. Origin of the report: This report is prepared as a partial requirement of the course, Business Communication, assigned by my course instructor Nigar Sultana on â€Å"Corporate Social Responsibility of Dutch-Bangla Bank Limited† submitted on 1th December, 2012. The recent activities of various kinds of business firms on CSR have inspire me to do this report on CSR of Dutch-Bangla Bank Limited. Some recent CSR activities also influence me to do this report on CSR activity of DBBL. 3. Problem & Purpose: This report is divided into two objectives. Those are : Primary Objectives: The primary objectives are – > To find out more information about CSR of Dutch-Bangla Bank Limited & new fields of their CSR. Secondary Objectives: > To develop skills of writing a formal report, techniques and principles as well. 4. Scope of the report: This report can be used by others as secondary information. The information of this report will be used for any other survey or making any other document. To find any new scope of CSR, anyone can take help from this report & its information. 5. Limitations of the report: I didn’t face any major limitations in this research. But, if I personally go DBBL’s head office, that will be more helpful for me. There is also some time pressure for making this report properly. Because of time limitations, I cannot collect my require information properly. 6. Findings: By investigate about CSR of Dutch-Bangla Bank; I’ve to know about their regular CSR activities. DBBL’s Corporate Social Responsibilities are- 1. In Education sectors, 2. In Health sectors, 3. In Social Welfare. 6.1 In Education DBBL is providing scholarships to students, especially for those who cannot continue their study due to financial constraint as well as to the meritorious and needy students every year since 2003. The bank awards around 300 new scholarships of Tk. 1,000 per month every year along with continuing scholarship for those studying at HSC level. The Graduation level scholarships of Tk. 2,000 per month are renewable for their entire academic period of graduation level. DBBL has decided to award financial support to SSC and HSC students this year. According to the official data revealed by Bangladesh Bank, DBBL spent more than Tk 172 million in various CSR activities in 2011. Dutch-Bangla Bank awarded scholarships to meritorious but needy students including physically disabled students who passed HSC Examination in 2010 and studying at graduate level. The Dutch-Bangla Bank Ltd (DBBL) also decided to donate Tk 9.73 crore to Dhaka University (DU) for establishing a research centre on the university campus. The DBBL Board of Directors in its 77th meeting decided to donate the money for constructing an 11-storey research centre ‘Dutch-Bangla Bank Centre for Advanced Research in Arts and Social Sciences Bhaban’ on the DU campus. The research centre, which would be the first of its kind in the country, will be supervised by renowned teachers, scholars and researchers. It will also  award scholarship to researchers and scholars at home and abroad. Some more information: # Handed over the Letter of Commitment for donating Tk. 9.73 crore to Dhaka University for constructing â€Å"Dutch-Bangla Bank Centre for Advanced Research in Arts & Social Sciences† on February 27, 2008. # Donated reference books to the library of diï ¬â‚¬erent educational institutions like BSMMU, Dhaka University etc. # Donated Tk. 15.00 lac for purchasing academic reference books for Dhaka University Central Library on June 8, 2006. 6.2 In Health DBBL is just not a bank, it also a producer of CSR. It has some contributions on health sectors of Bangladesh.DBBL do many CSR activities related public health such as they contributed to Bangabandhu Sheikh Mujib Medical University (BSMMU) build a new auditorium and to by new equipments. Also donated an ambulance to Bangladesh Agricultural University (BAU. Under the DBBL Smile-Brighter Program, Dutch-Bangla Bank Limited organized a 4 day-Iong plastic surgery operation, during September 06 to 09, 2006 in Faridpur for the poor cleft-lipped boys and girls at the bank’s own cost to bring back enduring smile on their faces. With generous financial support from the Dutch-Bangla Bank Foundation (DBBF), ICDDR,B is setting up a world-class blood bank that will provide transfusion services to patients attending its Dhaka Hospital and others in need. Some more Information: # Cleft-lip problem is not only a health problem but it aï ¬â‚¬ects the whole family along with the victim. Since 2003 DBBL is working with these vulnerable groups under its Smile Brighter Program to bring back smile on their face and to enable them to start normal life. This is a continuous program aiming to perform as much operation possible per year. Total 5,000 poor cleft-lipped boys and girls have so far been successfully operated across the country till date. # The Board of Directors of DBBL handed over the Commitment Letter for the donation of BDT 11.476 million to Dr. M. A. Salam, Director of ICDDR,B at a simple ceremony held at the conference room of ICDDR,B on June 03, 2009. # DBBL launched a free treatment over the country in many Public hospital in every week to eradicate diseses from the  country. # They also launched HEALTH CARE INFORMATION seminar over the country in different times in the year to convey the information’s over the rural and uneducated people. # DBBL is also contributing for the HIV/AIDS patients including women and children. They managed the ARV(Anti-Retro-Viral) to them and treat them properly. # As a part of Corporate Social Responsibility, Dutch-Bangla Bank Limited has donated an amount of Tk 2.02 crore to Diabetic Association this year. # DBBL donated generous amount of money to diï ¬â‚¬erent health organizations for medical instruments and medical infrastructural development such as operation theatres, laboratory, hospital building, etc. 6.3 In Social welfare Dutch-Bangla Bank Limited has been playing a pioneering role in executing social and philanthropic programs since its inception to reduce the sufferings of the common man and helping the disadvantaged people of the country. In order to implement programs related to social cause with more dedication, Dutch-Bangla Bank Foundation(DBBF) was established in 2001. A number of sectors are on the focus list of the bank. Education, health care, human resource development, conservation of nature, creation of social awareness, rehabilitation of destitute people and such other programs are some of the important areas where the Bank is carrying out its social and philanthropic activities. Dutch-Bangla Bank do huge amount of CSR for social welfare like, has donated a huge amount of money to EKMATTRA for establishing EKMATTRA-Dutch-Bangla Bank Academy to provide education as well as other facilities for underprivileged children of the country. Dutch-Bangla Bank Limited has extended financial assist ance amounting to Tk. 18.5 lac to 17 NGOs engaged in rehabilitation of the disabled children of Bangladesh on June 05, 2006. Some more information: # For the development of the vulnerable segments of Bangladesh, DBBL assisted to rehabilitate the acid and dowry victim women by providing one-time financial assistance for establishing small scale agro-based rural economic enterprise to be self-reliant. # DBBL provides financial support for  rehabilitation of physically handicapped, mental impaired, visually impaired, hearing impaired, autistic and street children by ensuring education and vocational training. # DBBL runs mass awareness programs on diï ¬â‚¬erent burning issues through print and electronic media. Some remarkable issues are as follows: Save the Nation from curse of Dowry, Stop Acid violence, Prevent Drug Abuse, Tree plantation and preservation of environment, Right of disable children etc. # Financial support to ‘Nirapad Sharak Chai’ for helping the victims of road accident and mass campaign for prevention of traffic accident. # City beautification and preserving environment to develop an eco-friendly society for healthy human life. 6.4 Rewards: # Southern University Bangladesh (SUB) conferred Corporate Social Responsibility (CSR) award on the Dutch-Bangla Bank (DBBL) for its immense contribution to different fields in the society. # In 2007, the bank won the Bangladesh Business Awards for being the ‘Best Financial Institution’ mainly for its commitment to technology and community service. # The DBBL received an international award on CSR from Asian Institute of Management, Manila in the 3rd Annual Asian CSR Award ceremony. # Also granted numerous national and international awards for its role in the development of Bangladesh. 7. Recommendations: By knowing & analyzing regular CSR activities of Dutch-Bangla Bank, the bank can easily find out the new field or scope for their CSR activities. DBBL can increase their budget for CSR activity to increase their popularity & market share. They should give more attention for CSR in disaster relief. Because, their CSR on disaster relief is very helpful for the affected poor people. 8. Conclusion: While the Dutch-Bangla Bank Limited is a business enterprise, its Foundation, established in June 2001, is dedicated to working in social arenas with the greatest need, as part of their corporate social responsibility (CSR). The Dutch-Bangla Bank Foundation carries out diverse social and philanthropic  activities in the field of education, health, conservation of nature, social awareness, human rehabilitation, and other programs to reduce human suffering. The social commitment of the Dutch-Bangla Bank and the Foundation is clearly reflected in their Vision and Mission. 9. Appendix: Bangladesh Bank annual CSR report 2009 Bangladesh Bank annual CSR report 2010 World CSR survey Annual report of DBBL Documents from Dutch-Bangla bank limited. 10. Bibliography: www.dbbl.com www.wikipedia.com/dutchbanglabank www.ssupport.com www.google.com www.bangladeshbank.org Daily Newspapers

Mother Tongue Essay

Society often influences the identity of an individual through different factors, one of which is language. â€Å"The power of language can evoke an emotion, a visual image, a complex idea, or a simple truth† (FYR: 84). Language is used daily in our lives, and therefore plays a significant role in shaping our identity. The narrative â€Å"Mother Tongue† depicts the variations of the English language, and the nature of talk. Amy Tan also shares the story of her mother’s â€Å"broken† English and how this limited her perception of hers mother’s communication with others. Language can be developed both through environment, and one’s personal experiences. The power of language is essential in the way we express and communicate with one another. We all grow up surrounded by different forms of English speaking, which is due to the atmosphere we are raised in. As denoted in the narrative Amy Tan says â€Å"But I do think that the language spoken in family, especially in immigrant families which is more insular, plays a large role in shaping the language of the child†. (FYR: 87) Coming from an immigrant family myself I can concur with the opinion of Amy Tan. My mother like that of Amy Tan speaks â€Å"broken† English and I too am so accustomed to it, I have no trouble understanding her. However, all do not understand my mother’s language since it’s not the â€Å"proper† fluent English many people are familiar with. My mother is at disadvantage to obtain equal opportunities and services due to the language barrier society impose. My relationship with my mother at home perhaps adds to the difficulty she has when speaking English. Instead of helping my mother improve her English I become impatient and tell her â€Å" mom forget it, you’re not pronouncing it right† and begin speaking to her in Spanish. Holding back from speaking English with my mother will not help her progress from her â€Å"broken† English and it is selfish of me to do so. I want my mother to be able to progress so she can be able to defend herself from all the assumptions that surround being a middle class Hispanic woman. My mother has come a long way breaking down several barriers and I am sure language will be no exception. Perhaps, my mothers English will not be impeccable, but I admire her everything else she has excelled in. Therefore, I am not ashamed of my mother English because she embraces it in a way that is suitable and convenient to her. It is very difficult to speak only one form of English when your audience varies from time to time. We have different ways when approaching family, friends, and professors, which depicts our commitment to diversity. If we all spoke the same way toward everyone it would take away from our identity. As Amy Tan share â€Å"I happen to be rebellious in nature and enjoy the challenge of disproving assumptions made about me†(FYR: 88). Her motivation allows us believe that breaking away from the norms soc to envision ourselves breaking away from the norms society This was a very motivating quote for me because it allows me see that breaking from the norms society has for you is achievable. Our identity is shaped around qualities that make us feel accepted in society. Language is a daily tool used differently amongst one another in order to communicate. Our nature of talk characters the way we see, express, and make sense of the world. Language should not be an obstacle between one another’s communication; instead it should be an opportunity to learn about the diverse tongues in this world. Although all tongues are distinct from one another, it ultimately helps us embrace our true identities or as Amy Tans will refer to it our â€Å"mother tongue†.

Managing 'Fifteen' Essay Example | Topics and Well Written Essays - 2000 words - 1

Managing 'Fifteen' - Essay Example Seeking to intentionally form one is, therefore, an important part of leading an organisation (Ansoff 1965). It is also important to plan it carefully as implementing a business culture in a haphazard manner can have a detrimental effect on the long term practicability of the business venture (Prasad 2012). Corporate culture defines the joint behaviours or conduct of a company, their feelings regarding all the divisions of the company, like consumers, colleagues, and shareholders, and the general values the co-workers all practice on a regular basis (Morgan 1997). Decisiveness, empowerment, and team work are some of the qualities that show the presence of strong working culture in businesses (Perrow 1986). The culture actually grows to be the true motivator for outstanding performances, and generates a competitive advantage that other corporations will find it quite difficult to imitate (Stoner & Freemen 1995). The Essential Nature of Managerial Work, and the Role of Leader Managemen t is a common quality in that it is a familiar component in all businesses. Managers carry out more or less identical operations regardless of their standing or the type of business in question (Luthans 2006). Management aims at realising corporate objectives and purposes (Maslow 1954). Management basically involves overseeing people who are arranged in work groups. It also incorporates retaining, motivating, and developing employees in their workplaces, and assisting them to realise satisfaction in their capacities as employees (Robbins 2002). All such interpersonal associations make the ‘management’ functions a social development. Leaders in the present world have to play numerous roles while seeking to advocate for only one key vision (Allen 1958). All the stakeholders of a business, from its workers to its consumers, look to the leader to speak of where he or she sees the future of the company as being, and then give details about how this dream can be implemented ( Weihrich & Kootz 1990). One of the most important aspects of leadership is providing inspiring leadership that is not based on following the rivals, who may have a bigger reputation (Ivancevish & Matleson 2007). The Different Roles Played By Jamie Oliver as A Manager in ‘Fifteen’ Using Mintzberg’s Classification Henry Mintzberg defined particular managerial functions that were a common theme in most businesses (Hersey & Blanchard 1988). He felt that a manager should be able to appreciate all of his or her functions, as well as how to execute them efficiently (Mintzberg 1992). Jamie Oliver shows in ‘Fifteen’ the different traits that were proposed by Mintzberg in his model. Figure head:Â  Jamie Oliver invested a considerable amount of capital in the creation of the restaurant called ‘Fifteen’. He was already a recognised chef and so he had a lot of goodwill, which would auger well for his new business enterprise. Leader: As a leader, Jam ie inspired his employees and inspired them to develop their different talents. He not only motivated the students, but sought to speak to them about their personal problems. He visited the homes of students and also evaluated their level of commitment by giving them tough tests. Liaison: Jamie Oliver was strongly involved in his community in various aspects. He was a well known campaigner for better

The Protagonists's Experiences in the Diary of a Napoleonic Foot Essay

The Protagonists's Experiences in the Diary of a Napoleonic Foot Soldier, All Quiet on the Western Front and If Die in a Co - Essay Example The paper also explores the lead characters motivation to join the war and motivation behind their continued fight in the war despite the tough conditions. The books and memoirs provide more information on the protagonists’ views of the enemy and later changes. Finally, the paper will also identify the similarities and differences in their wartime and the role of technology in shaping the war experiences. The focus of the paper will be on the following books and memoirs; Jakob Walter’s The Diary of a Napoleonic Foot Soldier, Remarque’s All Quiet on the Western Front and I O’Brien’s If Die in a Combat Zone. Discussion Jakob Walter’s Diary of a Napoleonic Foot Soldier is one of a major source of information on war and in this memoir; Walter shares experiences of his life. Jakob, a German soldier, was in Napoleon’s Grand Army during the campaigns of 1806, 1809, and in 1812. The main objective of the diary is to share the army experiences to the present and future together with keeping in touch with his family and friends. At nineteen, Walter enrolls to the army by mobilization and immediately dispensed to the regiment of Romig. In this role, Walter was to escort several convoys of captured Prussians, from Glogau to Dresden. In the case of Walter, his joining the army's motivation is the fact that the brother was in the army too. Walter’s brother was in the army and stationed at in the Lilienburg Regiment (Walter, Jakob and Marc pg 45). Having a relative in the army was a source of inspiration for the young man to join and continue serving. Whenever they fought and were in the same city, the brothers would take care for one another because of the strong brotherly love. On the views of the enemy, Walter provides minimal information, as he was just a common soldier. The better of the source focuses on foraging, which explores the complexity of forcing peasants to show where they hide their food. In his descripti on, the emphasis is one poor weather conditions the soldiers experienced while at war. According to the memoir, Walter shows minimal support for Napoleon as he rarely touches on the subject. During this time, few soldiers had minimal idea. The main character in this novel, All Quiet on the Western Front, is Paul Baumer and at the age of 21, he joins the German army. Different people joined the war because of various motivations and for Paul; he got the motivation from his schoolmaster. Under the guidance, of their schoolteacher through inspiring nationalistic speeches, Paul and his friends willingly enlist to the army in order to fulfill the patriotic and partisan. Upon joining the army, the youngsters face hard and brutal life of the war, which makes them reconsider their initial reason for enlisting. In war, Paul stabbed a solder of the enemy troop, who he watched die and the thoughts of being a dead man disturb him for the entire time (Remarque, Erich and Wheen pg 100). At this p oint, it is obvious that the character’s view of the war has drastically changed. During this time, the soldiers participating in the war were deprived the basics of existences such as health, clothing, food and appropriate shelter. Paul sentiments in the book suggest that World War 1 would be over if the soldiers got better remunerations and proper supply of food. In this book, war experiences snuffed Paul’s ideas, dreams and expectations, which he felt he could not

Internet-Based Company and IT Systems Essay Example | Topics and Well Written Essays - 250 words

Internet-Based Company and IT Systems - Essay Example For instance, Google recently introduced "Google My Business," a platform that gives companies the opportunity to interact with customers. The company uses this application to interact with customers. The "Google My Business" integrates a variety of tools, such as Google Maps, Search, Hangouts, Insights and Google +. These tools allow business to manage their online presence at once (Nassivera, 2014). Through My Business, companies can manage information and respond faster to customer reviews. Additionally, the service enables businesses to have easy access to data about customers and their engagements. This implies that businesses using the IT tool are able to engage easily with their customers and respond faster to their queries, thereby helping build better customer relations. My Business tool also enables companies to add photos and videos about their businesses and respond to customer reviews with a lot of ease. Moreover, companies using the My Business are able to connect to customers through Google Hangout and Google+, thereby helping companies interact better with their customers (Nassivera, 2014). In the end, the companies are able to maintain close contact with customers thereby helping build a better customer relation and loyalty. Nassivera, J. (2014, June 12). Google introduces My Business service to improve company and customer relationship. HNGN, p. 1